StyleMask.com.au came about from an alliance between a Bespoke Tailor a Fabric merchant and a Screen printer, between them employing over 44 staff in Australia.
As Covid-19 Pandemic hit, the work dried up at all three businesses and all of the 44 staffs future was under serious threat.
An impassioned phone call between friends about how to save the jobs of our staff, soon turned into positive entrepreneurial spirit and true Aussie Grit to get through as a team. We started brainstorming and realised that we had the manufacturing capacity and infrastructure in place to develop high grade luxurious fabric face masks, which were unique to the market and so comfortable! Using the best Egyptian cottons, which we had treated with Nano water repellent technology to keep the droplets out.
We started selling online in the USA in early April, as Australia was doing quite well in April and there was minimal Mask wearing. The USA was and still is a huge success for us and enabled us to keep the employment of all of our staff and pay them in full right throughout the pandemic.
We decided to quickly utilise our experience and distribution advantages in Australia to open StyleMask.com.au after the Premier of Victoria Daniel Andrews imposed mandatory face mask wearing on the 27th of July 2020.
We did not want to come across as profiteering from a pandemic, as such we then brainstormed about ideas about how we could give back to our local Australian community.
So many people were laid off work, and forced to stay at home, we quickly realised we needed an opportunity that people can do from home, at their leisure and make it as simple as possible.